The Internet: Website & SEO Synergy from a South African Perspective

Collectively in May 2014, there were 30,725,707 overall unique browsers glued to their respective mobile (33.1%) and desktop (66.9%) screens, while browsing their favourite websites for an average of 7 minutes per website visited.* For the uninitiated: unique browsers are the

number of mobile and desktop device interactions with websites and mobi sites by individual users. So, is every South African brand making the most of this captive audience? Are they harnessing their target audience effectively?  The answer to these questions is a resounding “no” and many brands can up their game substantially to take advantage of these insights.

The Internet: Website & SEO Synergy from a South African Perspective

Websites, the User Experience and SEO

Website design and development go hand-in-hand with SEO and I’veI often found that many South African brands do not seem to get the

mix right when it comes to their websites.

Sometimes, it is not enough to simply optimise an existing website. If the website is out-dated and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 not user-friendly, it may be time to start over. Remember that if users don’t like your website then Google, amongst other search engines, may not think favourably about it either. Since the release of Google’s latest Panda 4.0 algorithm, Google has kept their promise of improving their means to marginalise ‘poor quality’ websites on their search result pages. Google has therefore raised the bar on what they think users would like to experience through their search results. User engagement is one such factor which Google regards highly when ranking websites. A website’s usability and mobi site. From a usability point of view, it is not ideal to have to ‘pinch’ and zoom into a website’s page with your smartphone to be able to read its text.

The Internet, in all its forms is expanding rapidly. It’s important to ensure that all of your digital properties are optimised to achieve maximum visibility and the best engagement with your customers. In today’s modern world, experience is the ultimate branding exercise, and as marketers we need to ensure that the user experience is flawless.

Stephen Sandmann – SEO Strategist, Neo@Ogilvy South Africa. Neo@Ogilvy is a leading South African digital media buying agency; offering turnkey digital media buying, search engine marketing (SEO & PPC), social media marketing and mobile marketing. Neo@Ogilvy is a global market leader; with 800 professionals in 40 offices across 32 countries.


*Effective Measure.