JOHANNESBURG, June 25, 2014 – Ogilvy & Mather Johannesburg soared high at this year’s Cannes Lions Festival of Creativity, being awarded the first Cannes Lions Grand Prix for Radio in the storied history of Ogilvy & Mather worldwide for its tongue-in-cheek ‘Give Me Strength’ campaign for Lucozade.
The campaign, which also won a Gold Lion in the same category, involved a series of radio commercials, ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ which amusingly demonstrates the energising effect of Lucozade in “give me strength” moments like negotiating the battlefield of a child’s birthday party or the intense frustrations of international conference calls.
Co-Executive Creative Director of Ogilvy & Mather Johannesburg, Mariana O’ Kelly, praises the Lucozade client for their “belief in the agency” and says, “an enormous amount of tenacity and passion from all sides went into making this campaign fly as high as it did”.
The Johannesburg office also brought home three Bronze Lions for Topsy, DStv and Philips, as well as Silver Lions for Bose and Kimberly-Clark. Ogilvy & Mather Cape Town also garnered three Bronze Lions for Volkswagen South Africa.
Chief Creative Officer of O&M South Africa, Chris Gotz, was thrilled by the collection of awards the local group brought home; “Each year the competition at Cannes becomes tougher. For us the wins are testament to the amount of trust in our client relationships, the creativity in our ranks and the sheer bloody hard work put in to craft the work.”
Ogilvy & Mather was also named global Network of the Year on Saturday night, retaining this title for the third consecutive year. Worldwide Chief Creative Officer of Ogilvy & Mather, Tham Khai Meng tweeted #threepeat! and paid tribute to “the formidable support of our clients and the bravery of our people”.
Full Ogilvy & Mather South Africa awards at Cannes Lions 2014:
|Ogilvy & Mather Johannesburg||Grand Prix||Lucozade “Give Me Strength”|
|Ogilvy & Mather Johannesburg||Gold||Lucozade “Give Me Strength”|
|Ogilvy & Mather Johannesburg||Silver||Kimberly-Clark Huggies Gold “Boys & Girls”|
|Ogilvy & Mather Johannesburg||Silver||Bose “Noise Cancelling Headphones”|
|Ogilvy & Mather Johannesburg||Bronze||MultiChoice DStv Discovery Channel “May Day Foley”|
|Ogilvy & Mather Johannesburg||Bronze||Philips Bodygroomer “It Looks Bigger”|
|Ogilvy & Mather Johannesburg||Bronze||Topsy “Kevin”|
|Ogilvy & Mather Cape Town||Bronze||Volkswagen “The Singing Children of the R33”|
|Ogilvy & Mather Cape Town||Bronze||Volkswagen “Cape Town, Durban, Johannesburg Touareg Maps”|
|Ogilvy & Mather Cape Town||Bronze||Volkswagen “Don’t Text and Drive”|
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 14 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858
On behalf of:
Ogilvy & Mather South Africa
Manager, Marketing & Communications
+27 11 709 6705