District Six: Museum Walking Tours

There isn’t much left of District Six. What is left are rubble, photographs, artefacts, and most importantly, stories. The District Six Museum was set up by ex-residents and activists as the custodian of those stories.

One of the unique experiences offered by the District Six Museum are Walking Tours of the destroyed site, led by ex-residents. The Walking Tours bring the District back to colourful life and share with visitors a few of the 60 000 stories that will never be demolished.

The Print Campaign

Below are a series of print ads that we have developed for the District Six Museum. Alison Hingle and Tania Barker were the lead creative on this work and according to them the shoot was extremely challenging as there are only bits of the old streets left and all of the street signs were taken down with the demolition. Overlaying old maps over the most recent maps, they were able to find approximately where each house used to be. Also, a lot of the District Six site is now covered by CPUT.

Finding ex-residents for the shoot has been a lot easier – virtually all of them are relatives of people who work at Ogilvy. Because 60 000 people were forcibly removed, many Capetonians have a direct link to District Six.

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1

Mr Yusuf Jakoet, 82, waiting for the bus, old Constitution Street, District Six.

60 000 stories that will never be demolished.

2

 

Mrs Aleah Gamieldien, 90, at her home at 43 Clifton Street, District Six, Cape Town.

60 000 stories that will never be demolished.

3

 

Mr Ismail Khan, 66, at his home at 14 Geelong Street, District Six, Cape Town.

60 000 stories that will never be demolished.

4

Mrs Faiza Schroeder, 65, at her home at 106 Cowley Street, District Six, Cape Town.

60 000 stories that will never be demolished.

 

Credits

Chief Creative Officer: Chris Gotz

Art Director / Creative Director: Tania Barker

Senior Copywriter: Alison Hingle