The New-Look Google & SEO from a South African Perspective

SEO is an exceptionally interesting digital marketing field to be working in. Over the

last few months Google search has gone through some intriguing changes. Some are aesthetic, while others incorporate new social media elements into their search results.
Google’s new look

I’m sure most of you have already seen the latest version of Google search which has been in effect since March. Google implemented similar changes to their mobile search engine permanently before the

below changes were finalised for their desktop search engine. One very noticeable change is the look of the PPC (Pay Per Click) adverts. PPC Ads previously had a different coloured background to distinguish the ads from the organic search results. Now these ads have the same white background as organic search results, and are accompanied by a small yellow ‘ad’ graphic. The PPC and organic search listings’ titles are now bigger and the text font has a wider typeface. The titles are also slightly shorter in character length and the line from underneath each search listing’s heading has been removed.

The New Google & SEO from a South African Perspecitve
Google says that the above changes are to improve search result page readability, give it a ‘cleaner’ look and to have a consistent look for both mobile and desktop search.

The New Google, SEO and Consumer Behaviour

While Google’s new look has been with us for a few months, we have now had some time to perform an initial analysis of its effect on SEO. I have not noticed a drop in organic search traffic regarding any of the leading South African brands, across various industries which I monitor on a daily basis. Organic search traffic or visits is still the largest source of website traffic in most cases; as well as more often than not providing the highest ‘quality’ traffic in terms of pages/view and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 the lowest bounce rate when compared to the other sources of website traffic.

Google Search – More Than Search Results

Google has merged search and online social connections like never before, so it may attract the attention of users as part of their online social experience.

Organic Search is important – So SEO is important for brands

Google’s Panda 4.0 algorithm is meant to keep Google at the forefront of the search engine business. Google’s ability to weed out websites from its search result pages which offer poor relevance and low value content has improved. Comprehensive SEO-related social media implementation (SMO or social media optimisation) as part of SEO cannot be ignored and is crucial for success in today’s South African search landscape.

The New-Look Google | SEO | South African Perspective

Neo@Ogilvy is a leading South African digital media buying agency; offering turnkey digital media buying, search engine marketing (SEO & PPC), social media marketing and mobile marketing. Neo@Ogilvy is a global market leader; with 800 professionals in 40 offices across 32 countries.

Stephen Sandmann – SEO Strategist, Neo@Ogilvy South Africa
May 30 2014



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