JOHANNESBURG, April 08, 2014 – Ogilvy Public Relations South Africa (Ogilvy PR) shone again at the annual PRISA PRISM Awards announced in Johannesburg on 6 April. Ogilvy PR collected seven awards in total (three Gold, three Silver and one Bronze) between its Johannesburg and Cape Town offices.
Ogilvy PR JHB won Gold in the Corporate Responsibility category as well as a Silver Campaign of the Year award for KFC Faces of Hope. The campaign assisted the brand’s efforts to tackle high levels of hunger among our country’s children, a total of R3.7 million was raised by customers during October (World Hunger Month) adding to the R210 million raised over the past five years for the Add Hope campaign.
Ogilvy PR Cape Town (Ogilvy PR CT) was awarded Gold for Stellenbosch University for great Media Relations in 2013 which saw Ogilvy PR CT doubling both value and volume of pro-active PR exposure for the University over one year. In achieving over R30m AVE (1:1) for SU, OPR negotiated 385 Thought Leadership pieces during the year, across 71 different topics, involving all ten faculties.
A second well-deserved Gold went to Ogilvy PR CT for the ‘Wear Purple for Preemies’ pro bono PR campaign in the NGO category. Ogilvy PR CT thrust the needs of premature babies and the Groote Schuur Hospital Neonatal Unit right to the forefront of Cape Town’s consciousness gaining massive exposure in the Cape Argus and on major city radio stations including GoodHope FM & Kfm.
Ogilvy PR JHB was awarded Silver in the Public Sector category for its Pikitup SOC Limited (City of Joburg’s Waste Management Entity) ‘War on Waste’ campaign. Ogilvy PR JHB successfully positioned Pikitup as the thought leader in waste management in the City of Joburg.
A third Silver went to Ogilvy PR JHB in the category of Corporate Communication, for its client GIBB. In partnership with GIBB’s Marketing team, Ogilvy PR JHB garnered internal buy-in from time-conscious engineers where they now, more than ever, see the value of publicity and ultimately achieved an AVE of more than R8 million across both trade and mainstream media.
A Bronze win was shared between Ogilvy PR CT and Plato Communications for the Chappies Edible Street Art campaign – an integrated PR stunt that involved six pieces of wall art made entirely out of Chappies gum. This PR campaign generated an online reach of close to 4 million opportunities to see, and R 603,015 of traditional media attention.
Joanna Oosthuizen, MD of Ogilvy PR Johannesburg said, “Awards are recognition of great work done for great clients, and in the spirit of our philosophy of divine discontent, they help us to drive harder for even better work”.
“We are delighted by the outcome of last night and are proud of the three awards won as a result of hard and smart work done with a wonderful set of clients” stated Carol Gallarelli, Managing Director: Ogilvy PR Cape Town.
“Last night’s acknowledgements are testimony to the fact that in the integrated media world we live in, Public Relations and social media can take lead brand ideas through engagement and participation to new and exciting levels,” concludes Abey Mokgwatsane, CEO Ogilvy & Mather South Africa.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858