JOHANNESBURG, March 24, 2014 – Ogilvy Public Relations EAME was ranked the most creative agency in the Holmes Report 2013 Creative Index. The agency attained top spot due primarily to its innovative Gnome Experiment campaign for Kern & Sohn, which showcased the precise nature of Kern scales by inviting scientists from around the world to take part in the project. The Gnome Experiment was the most awarded PR campaign globally in 2013. Campaigns for Google and chocolatier Beyond Dark also elevated Ogilvy PR to the top of the EMEA Index.
Ogilvy Public Relations South Africa was also the most awarded public relations agency in the country over the past year, winning top agency awards from both the Financial Mail and Finweek and scooping the Grand Prix at the 2013 Prism Awards.
Other awards won by Ogilvy PR South Africa in 2013 include: IPRA 2013 Stevie Awards (Gold for global CSI Campaign of the Year), PRISA Gold for CSI Campaign of the Year and bronze at Cannes Lions all for KFC’s Journey of Hope campaign.
The Holmes Report Creative Index analyses entries and winners of more than 25 PR award programmes from around the world over a 12 month period, using the 2013 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that places particular emphasis on Best of Show winners.
“Topping the Holmes Report PR Creativity Index in EAME is great recognition for everyone in the network and reflects the trust clients place in us to experiment with innovative and edgy campaign platforms, which are social-by-design and have real-time, entertaining content at their centre,” Stuart Smith, CEO Ogilvy PR EAME said.
Over the past three and a half years Ogilvy PR SA has grown by around 600% and is currently the second largest PR office in the EMEA network, with London being the largest. MD of Ogilvy PR Johannesburg, Joanna Oosthuizen, says the agency has been recognised as the fastest growing office in the region. “We plan to continue growing through innovation and ground breaking communication solutions. Our vision for Ogilvy Public Relations is to lead the way by uniquely integrating our social and digital offering with our traditional PR practice.”
Due to the continued growth within the business and the bolstering of Ogilvy PR’s reputation through its awards, the agency has also expanded its offering by bringing key talent and skills in-house.
“Late last year, we successfully launched the Content Factory, a hub that harnesses the expertise of writers, designers and videographers to create the right content for the right audience segment at the right time, in traditional and social/digital media. Clients have embraced this new offering and our direct access to these skills gives us a creative competitive edge, which shows in the work we deliver,” adds Oosthuizen.
Ogilvy PR EMAE was also placed at the top of the overall Global Creative Index.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858