JOHANNESBURG, February 13, 2014 – This month, four new graduates kick-started their careers at Ogilvy & Mather South Africa (O&M SA), following their completion of the entry into the Ogilvy Graduate Programme (OGP). This is the second year of the programme, aimed at identifying and nurturing young talent interested in entering the creative communications industry.
The four successful graduates were amongst 98 students who registered for the programme from carefully selected partnering tertiary institutions in both the Gauteng and Western Cape regions. All were tasked with coming up with a unique andcreative treatment of a ubiquitous digital communication medium — the blog.
Group Marketing Director at O&M SA, Lauren Woolf, says with the exponential growth of digital media, it made sense that those looking to embark on a career in the industry start to understand what successful digital communication looks like. “We’re constantly looking for those who are able to create a brand for themselves – ultimately something we do for our clients every day,” says Woolf. “These four took the blog and elevated it to a new level, using social media to promote their posts by engaging and
Follow Claire on Twitter and check out her blog:@clairebrayshay
Alexandra (Zsa) Perry
Alexandra Perry graduated from the University of Cape Town with a Bcom degree in politics and economics, after which she was tutored in copywriting by Wendy Moorcroft at Red and
“I learnt a lot about blogging, SEO, social media, punctuality and professionalism, but my main takeout is that you really can achieve anything when you put your mind to it. Everyone who works at O&M SA has this ease and
Follow Zsa on Twitter and check out her blog: @zsaperry
Marcus Von Geyso
Marcus Von Geyso graduated from the University of Pretoria with a BA degree in Information Design and aims to be a “creative technologist”. He believes that his purpose is to make an impact on the lives of people and hopes to uplift people through the work he creates.
“I’m really excited to start working at O&M JHB, where I hope to form part of something great that could inspire significant change,” says Von Geyso. “I want to be part of the creative movement that is O&M, a place where inspiration flows freely and everyone’s default setting is set to be incredibly creative.”
Follow Marcus on Twitter and check out his blog: @MarcusvonGeyso
Cathleen Makhetha graduated from The University of Johannesburg with an Honours degree in Strategic Communication. She believes that she has grown significantly following the OGP process and has pushed herself to achieve results beyond her expectations. She has always been inspired by the group’s innovative and ground-breaking creative work and is excited to now be a contributor to that work.
“Through the blogging process I uncovered a lot about myself. I was re-introduced to the advertising and brand world from a fresh perspective. I was constantly learning and pushing myself to the limit. What I enjoyed is putting my work out for O&M SA to share with the world,” says Makhetha. “This prospect exhilarated me beyond measure and I am thankful for the opportunity”.
Follow Cathleen on Twitter and check out her blog: @Vantage_9
For more information on the programme, visit http://bit.ly/OgilvyGrads or follow the conversation through the #OgilvyGrads hashtag.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 14 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858