Neo Makhele appointed Group Strategy Director of Ogilvy & Mather South Africa

JOHANNESBURG, January 15, 2014 – Neo Makhele, Head of Planning at Ogilvy & Mather Johannesburg (O&M JHB) has been promoted to the role of Group Strategy Director of Ogilvy & Mather South Africa (O&M SA).

In her new role, Makhele will continue to drive the agency’s Twin Peaks effectiveness philosophy, ensure dissemination of O&M’s Worldwide Planning IP across the group, as well as develop and sustain a culture of thought leadership amongst the company’s planners.

Makhele began her career in advertising as a junior planner at Ogilvy & Mather Rightford Searle-Tripp & Makin Johannesburg in 1997, and spent three years with the agency as market analyst and communication strategist. She then moved to Penta Publications as Group Brand Manager, responsible for building it’s leading brand publications (De Kat, Tribute Weight-Less Magazine). Soon after, she was appointed Marketing & Distribution Manager of Penta, a role she fulfilled over the next three years.

In 2000, Makhele moved back into advertising, joining a company called Inroads where she worked for three years, before re-joining O&M JHB in 2003 as Senior Strategic Planner. Makhele was appointed to O&M JHB’s Board of Directors in March 2007, and was promoted to Strategic Planning Director in November of that same year.

During Makhele’s tenure, O&M JHB has been constantly ranked the top-performing agency at Apex Awards for Advertising Effectiveness. Abey Mokgwatsane, CEO of O&M SA, commented, “Under Neo’s watch, the planning department’s talent and outstanding quality of thinking has impacted the business in immeasurable ways and I am delighted that she has accepted this new role.”

“Ogilvy & Mather has a grand ambition to be both the most creative and most effective agency. I am extremely excited about this opportunity because I highly believe in this ambition. I have a desire to continue to build on our effectiveness expertise, across our growing communications spectrum,” says Makhele, “At the end of the day, and in following our global philosophy, the purpose of doing great work is to produce great business results for our clients.”

Makhele will be appointed to the Executive Committee (ExCo) and will retain her seat on the O&M JHB board, as well as on the Advertising & Communication Association (ACA) board, where she represents O&M SA. In addition, she will continue her role as Head of Planning in the Johannesburg office.

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About Ogilvy & Mather South Africa

Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 14 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.


Issued for Ogilvy & Mather South Africa by: Ogilvy Public Relations, Johannesburg Ivana Naidoo, Account Manager 011 709 6858 Ivana.Naidoo@ogilvypr.co.za