JOHANNESBURG, December 5, 2013 – Ogilvy & Mather South Africa (O&M SA) has extended its public relations arm by launching Ogilvy Public Relations Durban at the Ogilvy & Mather Durban (O&M DBN) offices.
In South Africa, Ogilvy Public Relations currently has offices in Johannesburg and Cape Town, with practices which specialise in consumer, corporate, healthcare and technology PR solutions. This is further complimented by a strong public affairs practice, as well as social media and digital PR teams in the form of Social@Ogilvy.
Ogilvy Public Relations Durban joins one of the world’s largest PR networks, currently comprising of over 84 offices in five continents. The launch of Ogilvy PR Durban brings a strong integrated public relations solution to Durban. O&M saw the need for a PR offering in Durban for both its local and national clients – and to compliment traditional PR practices with digital and social solutions.
Ogilvy Public Relations South Africa is dedicated to assisting clients move beyond traditional corporate communications into new and effective forms of engagement. The agency has not abandoned traditional communications methodology, but rather, has enhanced its offering with new forms of communication.
Ogilvy Public Relations Johannesburg recently launched the Content Factory, a hub that harnesses the expertise of writers, designers and videographers, to create the right content for the right audience segment at the right time, in traditional and social/digital media. Clients have embraced this new offering and it will be integrated into the Durban offering going forward.
Ogilvy Public Relations in South Africa has grown by 600% over the past three and a half years. It is currently the second largest office in the EMEA region (London is the largest) and is recognised as the fastest growing office in the region.
Managing Director at O&M DBN, John Gale, believes public relations and the relationships formed with various media owners, will enable O&M DBN to extend its reach for the brands in their care by providing relevant and interesting content, and in so doing, amplify the activities that the agency does in malls or on other focused activities.
“The media exposure gained through PR activities is highly measurable and as such, done correctly and with great planning, can be an extremely useful tool to build on the relationships between brands and their users” says Gale.
The growth of Ogilvy Public Relations South Africa (Ogilvy PR SA) has been recognised in the industry this year and they are the most awarded PR agency in South Africa for 2013. Ogilvy PR SA named South Africa’s 2013 PR Agency of the Year by Finweek; won the Public Relations Institute of SA “PR Campaign of the Year” for the KFC Add Hope campaign; as well as the International PR Association’s “Global CSR PR Campaign of the Year” for the same campaign. To crown it all, the agency was named Specialist Agency of the Year at the 2013 Financial Mail AdFocus Awards last week.
O&M SA CEO, Abey Mokgwatsane, says, “I am excited about the launch of OPR Durban. Ogilvy PR is the most global of all large PR networks and, unlike most public relations agencies, it merges its work with other Ogilvy & Mather disciplines from the start. This ensures alignment and a thorough understanding of the brand in question, its ambition and its challenges. It also allows us to utilise shared research and knowledge. I am sure John and his team will strive to take this business to new heights.”
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Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by: Ogilvy Public Relations, Johannesburg Ivana Naidoo, Account Manager +27 (0) 79 108 8471 Ivana.Naidoo@ogilvypr.co.za