JOHANNESBURG, October 16, 2013 – Ogilvy & Mather South Africa CEO Abey Mokgwatsane is proud to announce that Ogilvy & Mather will be rebranded as Ogilvy & Hope for the month of October– supporting World Hunger Month and the millions of starving South African children who deserve better.
“The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. We have changed our brand in honour of KFC’s fight against hunger and we encourage others to do the same,” says Abey.
This unprecedented rebranding falls in line with KFC South Africa, who have given up their Colonel logo and replaced it with the smiling faces of children in over 100 stores across the country. These faces represent the children that benefit from KFC’s Corporate Social Responsibility Initiative, Add Hope, which feeds over 40 000 hungry children every day.
Through this, KFC has and will inspire more brands to do the same and help drive donations to Add Hope. They have also led the charge for brands to change their online and social media profiles to support the cause and this can be easily done on www.addhope.co.za. This awareness campaign hopes to raise at least R2-million for Add Hope during the month of October.
“It is a critical cause to unite behind,” says Abey. “We call on more people and organisations to adopt the Add Hope brand. The more they do, the more hungry children we can help feed.”
KFC SA and O&M SA have been brand and communications partners for almost 20 years.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by: Ogilvy Public Relations, Johannesburg Ivana Naidoo, Account Manager +27 (0) 79 108 8471 Ivana.Naidoo@ogilvypr.co.za