JOHANNESBURG, August 14, 2013 – Ogilvy & Mather is significantly expanding its activation business, currently called OgilvyAction, and has appointed Greg Tebbutt as Group Managing Director to oversee a range of new developments for the division.
Tebbutt is currently a managing partner at Ogilvy & Mather Cape Town (O&M CT) where he handles its biggest client, Volkswagen SA. He is also a former MD of Lowe Bull Cape Town.
Tebbutt is moving to Johannesburg to take up the new position on October 1, 2013 and says that “both the challenge and the opportunity are huge because there is so much going on in this space”.
O&M recently merged with specialist retail marketers G2 to add to its activation capability and the agency is also in the process of a global re-alignment which will lead to a further increase in staffing and business.
Ogilvy & Mather South Africa CEO Abey Mokgwatsane believes the appointment of “someone as outstandingly capable and experienced as Greg to this position signals our serious intent in activation to really generate growth and great offerings for our clients”.
Tebbutt first joined O&M straight out of the AAA School of Advertising in 1991 and has worked on many brands over the past two decades in several agencies. He has been at O&M CT since 2006, successfully steering the longstanding VW account, which is one of the most awarded in the country.
O&M CT MD Gavin Levinsohn recognises the contribution Tebbutt has made; “He’s one of the best Business Managers in our industry, driven amazing work on VW and has played a key part in our business transformation at O&M CT. We will miss him hugely but we will still benefit from him as he drives the increasingly important activation work across the group”.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by: Ogilvy Public Relations, Johannesburg Ivana Naidoo, Account Manager +27 (0) 79 108 8471 Ivana.Naidoo@ogilvypr.co.za