Ogilvy & Mather’s new global appointment shows data means business

JOHANNESBURG, August 21, 2013 – Ogilvy & Mather (O&M) is making a bold leap into the future with the appointment of Todd Cullen as Global Chief Data Officer of Ogilvy & Mather, announced in New York on Monday.

Todd will extend O&M’s global data and analytics practice, consisting of 1,000 experts worldwide. He will focus specifically on identifying unique and emerging data sources and techniques, building scalable predictive analytics models, applying the insights across the spectrum of marketing communications solutions that O&M offers.

“Data and analytics are not new for Ogilvy & Mather. It’s in our heritage. David Ogilvy worked for Gallup before he started his agency and we’ve been using data to uncover insights and optimise our campaigns for over 20 years,” said Miles Young, Worldwide Chairman and CEO of O&M.

Ogilvy & Mather South Africa (O&M SA) CEO, Abey Mokgwatsane says, “What this appointment validates even further, is that if anything is about to transform the way marketing works, it’s data. Data has the ability to build meaningful individual relationships with consumers and generate new insights into real-time behaviour.  As much as data has exploded, so has our capacity to turn it into actionable insight.”

Launched in February this year, OgilvyOne South Africa falls in line with O&M’s vision of the future of marketing. Its core promise is to help clients unlock the full value of customers by turning big ideas and data insights into compelling personal experiences.

OgilvyOne Worldwide is the world’s pre-eminent Customer Engagement Agency, as ranked by Forrester Research, Inc.  The company has a four-decade track record with over 100 offices in more than 50 countries.

To find out more about OgilvyOne South Africa click here: http://www.ogilvy.co.za/2012/10/ogilvy-one/

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About Ogilvy & Mather South Africa

Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.

For more information, visit www.ogilvy.co.za or follow us on: Twitter, Facebook, Flickr and Vimeo.


Issued for Ogilvy & Mather South Africa by: Ogilvy Public Relations, Johannesburg Ivana Naidoo, Account Manager +27 (0) 79 108 8471 Ivana.Naidoo@ogilvypr.co.za