Audi: R8 Gone in 5 seconds Case Study

Above is Ogilvy Cape Town’s pre-roll ad for the new Audi R8, which can do 0 – 100km/h in 3.5seconds.

Most people only watch the mandatory 5 seconds of a YouTube ad before skipping it. So, we took the media space and used this 5 seconds time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Agency: Ogilvy Cape Town
ECD: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley