CAPE TOWN, May 13, 2013 – Ogilvy & Mather Cape Town’s Volkswagen Street Quest campaign bagged one Gold and two Silver Pencils at the One Show Interactive Awards in New York on Friday night.
“Just to be nominated at One Show is an honour. To win three Pencils is simply amazing, and testimony to our agency’s wonderful creative talent and the long-standing partnership we enjoy with a client who is open to innovation,” commented Ogilvy & Mather Cape Town’s (O&M CT) Executive Creative Director, Chris Gotz.
Having already received a number of accolades locally, Volkswagen work for Street Quest, and BlueMotion has also recently being recognised internationally, including one Gold and three Bronze awards at the recent CLIO Awards.
“These successes are the outcome of a long game we’ve been playing for a while now, which is building digital competency in-house and integrating it with other capabilities we have. You can’t outsource a project like the VW Street Quest,” explained MD of O&M CT, Gavin Levinsohn.
One Show is the premiere international advertising award show, setting industry standards for creative advertising in print, television, radio, outdoor, innovative marketing, integrated branding and branded content. Each year, work is judged by an international jury of award-winning art directors, copywriters and creative directors.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather Cape Town by:
Ogilvy Public Relations, Cape Town
Kate McLeod, Account Manager
+27 (0) 21 467 1076