The Waverly Business Park, Wyecroft Road
Mowbray, Cape Town
+27 21 447 4547
Strike Media is a full-service South African mobile marketing agency and forms part of the global Mobile@Ogilvy practice. Strike delivers customised mobile campaigns and services to brands, driving rapid and measurable return on marketing investments. Our clients benefit from our proven technology as well as our pioneering expertise in combining technology and marketing, such as mobile apps and augmented reality. With roots in the cellular industry since 1996, it has been providing mobile technology, bulk messaging, consulting and mobile content services since 1998.
South Africa’s mobile usage has grown dramatically to date. According to the South African Audience Research Foundation – when studying South Africa’s 35 million strong adult population, eighty five percent of adults and ninety five percent of SA households have access to or own a mobile phone. Mobile media is now the most wide spread form of mass media in South Africa.
When segmenting the South African mobile phone user profile: almost one hundred percent make phone calls and make use of SMS. Fifty percent of those users use mobile data and access the Internet via their mobile phones. An astonishing fact is that according to SAARF’s AMPS, mobile Internet access accounts for eighty five percent of all Internet access in South Africa
Harnessing this mobile devices as an advertising platform has therefore become an integral component of today’s South African marketing mix. So, engaging consumers on their mobile phones or devices has never been more crucial than it is today.
Strike Media was officially registered as a Wireless Application Service Provider (WASP) with Cell C, MTN and Vodacom in 2003 and is a founder member of WASPA since it launched in 2004. CEO of Strike Media, Russel Stromin, has served in the WASPA Management Committee since 2010, spent one year as chairman of the Membership Working Group and is currently the Chairman of the Code of Conduct Committee.
To find out more about Strike Media’s offerings, click here to access their website.