JOHANNESBURG, February 28, 2013 — Ogilvy & Mather South Africa (“O&M SA”) today announced that it has taken a significant step forward in developing its South African mobile marketing capability by acquiring a majority share in the leading SA mobile marketing company, Strike Media Proprietary Limited.
Strike Media (“Strike”) is a full service mobile marketing company with technology capabilities that enable it to stretch from customised mobile campaigns and added value mobile services to mobile payment and mobile business andintegration solutions. Strike is currently engaged in providing mobile consulting to some of the country’s best-known brands and organisations.
Strike CEO, Russel Stromin, who is one of SA’s leading IT pioneers and
“The timing of this acquisition is even more pertinent given the fact that we are announcing the partnership while actively participating in the 2013 Mobile World Congress,” states Miles Young, Worldwide Chairman and CEO Ogilvy & Mather. “Unlimited connectivity is the next state of progression andregions like Africa and Asia are core drivers in this evolution. Consumers are naturally adopting the phone as their primary means for communication. Welcoming Strike Media to the Ogilvy & Mather family is further proof of our commitment to growth in the evolving mobile marketing space.”
The Strike acquisition comes shortly after O&M SA’s launch of OgilvyOne Worldwide, the world’s leading customer engagement and digital agency. This, together with Ogilvy’s Neo initiative in the search and
Strike will continue to operate as a separate company but will form part of the global Mobile@Ogilvy practice. Martin Lange, Executive Marketing Director of Digital Strategy and global head of Mobile@Ogilvy, describes the Strike acquisition as a momentous shift for Ogilvy’s mobile ambitions in Africa. “Mobile is the medium that will galvanise African marketing. It is wonderful to be in partnership with Strike at this exciting time,” says Lange.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Tarryn Pitchers, Senior Account Manager
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