Ogilvy & Mather South Africa is delighted to announce the appointment of Neo Mashigo as the co-Executive Creative Director for Ogilvy & Mather Johannesburg.
Mashigo will be re-joining the O&M family from Draftfcb were he looked after Vodacom, Old Mutual, Wimpy, Lotto, SARS and Tiger Brands. He started his career at Network BBDO, he then moved to O&M where he was Creative Group Head after which he worked at the SABC as a scriptwriter.
“As the leading creative and effectiveness agency in the country, we are looking to further reinforce our creative firepower, focusing on talent who can help raise our creative excellence to even greater heights, produce work that resonates and inspires South African society and helps build an agency environment in which a diverse pool of talent can thrive,” says O&M South Africa CEO Abey Mokgwatsane.
In 2012 Mashigo won the New Broom Award at Financial Mail Adfocus for his efforts in leading the movement to transform SA vernacular radio advertising and for his achievements in attracting excellent talent into the industry. He sits on the Creative Circle Executive and is also a member of the Loerie Committee.
Some of Mashigo’s creative highlights include working on campaigns for Vodacom including, Player 23 and the We’ve Been Having It campaigns as well as the voice behind the Bafana-Bafana campaign that won best campaign at the 2010 global Vodafone advertising awards. “Neo’s accolades speak for themselves and I am excited to join forces with him as co-executive creative director at O&M JHB. His creative energy will undoubtedly contribute towards the ongoing success of our client’s brands as well as inspiring future talent into the industry,” says O&M JHB, Executive Creative Director, Fran Luckin.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Tarryn Pitchers, Senior Account Manager
+27 (0) 72 139 3086