Ogilvy & Mather Cape Town continued a rampant awards year with a strong showing at last night’s Bookmarks for excellence in online publishing and digital marketing.
The Bookmarks Awards, now in their 5th year and organised by the Digital Media and Marketing Association, have become the benchmark for marketing in the digital space and this year O&M Cape Town racked up ten awards, including three golds (of the five that were awarded in total), across four different campaigns.
The big winner was the agency’s Volkswagen Street Quest Activation which was the most awarded campaign of any on the night with two golds and four silvers.
Volkswagen Street Quest was a Facebook challenge to find and ‘Pin’ as many VW’s on South African roads as possible, using Google’s Street View application. The game was played online over four weeks and each week the user with the most correct ‘Pins’ earned a spot in a “live” final which involved driving the streets of Cape Town and spotting as many Volkswagens as possible. Over 400 000 Volkswagens were pinned during the game and, due to popular demand, it was expanded for usage on Android phones, iPhones and tablets.
O&M Cape Town MD Gavin Levinsohn says the campaign was the first marketing campaign to use Google Street View in such an innovative way. He believes the Bookmarks 2012 wins, which come on the back of ten such awards in 2011, prove that a full service agency can really compete effectively in the digital space; “we have gone full out to place digital and social at the heart of what we do, and this shows we have succeeded in becoming genuinely integrated”.
During the past 12 months O&M Cape Town has delivered its best ever performances at Loeries and at Cannes, and at a range of other international and local events. Its Carling Black Label ‘Be The Coach’ campaign, honoured at the 2011 Bookmarks, has gone on to become the most awarded digital and interactive campaign anywhere in the world.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather Cape Town by:
Ogilvy Public Relations, Cape Town
Victoria Tatham, Account Manager
+27 (0) 21 467 1378