The agency has held the Carling Black Label account for 25 years. Between 2011 and 2012 Ogilvy Cape Town delivered two editions of the ‘Be The Coach’ campaign, which has been the most awarded integrated campaign anywhere in the world over the past 12 months, including winning a Loerie Grand Prix.
The agency won the same award in 2010 for its partnership with Volkswagen.
O&M Cape Town Deputy MD, Luca Gallarelli, says the award is further proof of the agency’s deeply held belief that the best work comes out of an authentic and established partnership with the client: “Familiarity does not breed contempt in such relationships provided both sides restlessly seek improvement in every area – the knowledge, trust and understanding built up over several years has resulted in an environment of absolute trust from which great creativity and efficient delivery emerges.”
The AdFocus award caps an outstanding year for Ogilvy & Mather Cape Town. They have been the dominant South African agency in the creative rankings, which can largely be attributed to the success of Carling Black Label ‘Be the Coach’ campaign.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather Cape Town by:
Ogilvy Public Relations, Cape Town
Victoria Tatham, Account Manager
+27 (0) 21 467 1378