http://www.ogilvyinteractive.co.za/

O&M Cape Town, The District
41 Sir Lowry Road, Cape Town, Western Cape 8000 // PO Box 1142, Cape Town
+27 21 467 1000

O&M Johannesburg, The Brand Building
15 Sloane Street, Bryanston, 2152 // PO Box 653085, Benmore, 2010
+27 11 709 6600

The leading South African Digital Agency; OgilvyOne Worldwide offers Digital Marketing, CRM, Data, Direct Marketing and other services.

Our Digital Agency is based in both Johannesburg & Cape Town, South Africa.

Our mission is to help our South African and International clients grow by increasing their customer value through our digital agency services.
We do this by turning big ideas into personal experiences that change behaviour.

Scale and Experience of our Digital Agency

With over 150 offices in 30 countries, we are arguably the largest direct marketing and digital marketing network in the world. Established in 1972, we have nearly four decades of experience. Our digital agency and direct marketing expertise is unrivalled in South Africa and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 globally

As a South African digital agency, we have a superb balance of 50% local and experience brands) and Delivery. The methods we follow are enhanced with an online sharing space – Customer Combustion Live – that ensures the latest data and brand knowledge is accessible across all geographies and industries.

Our “customer-centric” approach utilizes the most advanced digital technologies to research our clients’ most valuable customers: their demographics, buying dynamics and profitability. And our robust array of digital proprietary tools ensures maximum return on every Rand spent.

A Digital Agency Obsessed with the Bottom Line

Our powerful Performance Marketing model gives clients end-to-end digital and

direct marketing solutions that optimize their marketing ROI. Performance marketing is focused on three core pillars:

  • “Own The Search Results Page” – search remains the front door for consumers and the search results page is one of the most highly effective digital assets to conquer. We have developed a process and
a set of skills and tools to ensure our clients own an increasing portion of the search results page.
  • TEM Control – a proprietary reporting and management infrastructure that captures search and adserving data, integrates it with interaction, performance and conversion data from other channels, and delivers standardized reports to the desktops of the media planners who use it to make real time search and digital media optimization decisions.
  • Performance-based compensation model: leveraging TEM, our analytics expertise, our partnerships with large digital media networks (Yahoo!, Google, Microsoft, 24/7) and our proprietary tools (creative optimizer, etc), we have developed alternative pricing models.
  • Thought Leadership and Expertise in Digital, Data and Analytics

    OgilvyOne is distinguished by its thought leadership and expertise in the digital, data and analytics arena. At our digital agency we have made significant strides in the realm of digital marketing, CRM and data in South Africa. In 2012 we were number one at Digital Bookmarks. Our agency was also a runner up at the Financial Mail AdFocus Awards as the Digital Agency of the Year. Ogilvy & Mather Cape Town was named the Cape’s best Digital Agency by its agency peers this year.

    A Digital Agency to Fit Your Needs

    Our breadth of  digital knowledge and expertise about how to create enduring customer experiences extends well beyond traditional definitions. OgilvyOne Worldwide is the foremost South African digital agency. Below is just a sampling of the digital agency and marketing services we offer:

    Digital Agency Consulting

    Marketing and digital strategy
    Business development
    Sales acceleration
    Marketing analytics
    Database technology
    Performance marketing
    ROI optimization

    Communications

    Creative ideation
    CRM, eCRM and loyalty marketing
    Direct marketing
    Multi-channel direct response
    Digital marketing
    Integrated campaigns
    Digital dialogue
    Call center strategy and implementation

    Connections

    Mobile marketing
    Email marketing
    Search marketing
    Social media marketing
    Direct and digital media planning and buying
    Database management
    Marketing and CRM operations
    Delivery

     

     

    The SA Digital Landscape – Every Digital Agency Must Understand

    Today’s South African Digital agencies need to be on the pulse of the South African digital landscape. To date 14 million South African’s are now connected to the Internet. The South African digital landscape is quickly advancing and evolving, which we understand well.

    The User-Experience | SA Digital Agency Perspective

    The user-experience is an important factor of digital marketing, which is often not given the attention it deserves. As a forward thinking South African digital agency we understand this well and our work speaks for itself.

    Web Development | SA Digital Agency

    An International or South African brand’s website should be designed with the end-user or browser in mind. Browsers of your website must find it an agreeable experience. It is important that your website is Google-friendly as well. This will allow your website to be as visible as possible in Google’s SERPs (Search Engine Result Pages).

    A brand’s website should be mobile phone-friendly. This is because the majority of consumers access websites via there mobile phones and some consumers only access websites via their mobile phones. This should ideally be achieved through a responsive website. This means that a brand’s desktop website should change its dimensions automatically for mobile devices. Therefore you will only require one website instead of a mobile website as well.

    An effective SA digital agency

    An effective Online or Digital presence is vital for any brand to truly succeed.
    Our digital agency have the experience and expertise to assist South African and International brands reach their full potential in the digital space.