O&M Cape Town, The District
41 Sir Lowry Road, Cape Town, Western Cape 8000 // PO Box 1142, Cape Town
+27 21 467 1000
http://ogilvyone.co.za/
OgilvyOne Worldwide
Shelley WaterhouseManaging Partner, Head of OgilvyOne Worldwide, JHB
Adrian VarkelManaging Partner, Cape Town
Our mission is to help our clients grow by increasing their customer value. We do this by turning big ideas into personal experiences that change behaviour.
Scale and Experience
With over 150 offices in 30 countries, we are arguably the largest direct marketing and interactive marketing network in the world. We were established in 1972 and have nearly four decades of experience.
We have a superb balance of 50% local and 50% global clients. We are proud to name IBM, American Express, Cisco, Lenovo, SAP, Yahoo!, British Airways, Nestlé, and Unilever among our global clients.
Data-driven Knowledge and Insight
Through our consulting services, we work to define the potential of the customer relationship and recommend programs to increase customer loyalty.
OgilvyOne has embraced a new way of working with the global Ogilvy framework. Customer Combustion aims to connect the brand and its (new and best) customers in a uniquely digital fashion. We employ a set of tools and applications that map cohesively – ranging from Sales Acceleration, Performance Marketing through to CustomerPrints, Customer Journeys (the rigorous view into how customers interact with, buy and experience brands) and Delivery. The methods we follow are enhanced with an online sharing space – Customer Combustion Live – that ensures the latest data and brand knowledge is accessible across all geographies and industries.
Our “customer-centric” approach utilizes the most advanced technologies to research our clients’ most valuable customers: their demographics, buying dynamics and profitability. And our robust array of proprietary tools ensures maximum return on every dollar spent.
Obsession with the Bottom Line
Our powerful Performance Marketing model gives clients end-to-end solutions that optimize their marketing ROI. Performance marketing is focused on three core pillars:
- “Own The Search Results Page” – search remains the front door for consumers and the search results page is one of the most highly effective web assets to conquer. We have developed a process and a set of skills and tools to ensure our clients own an increasing portion of the search results page.
- TEM Control – a proprietary reporting and management infrastructure that captures search and adserving data, integrates it with interaction, performance and conversion data from other channels, and delivers standardized reports to the desktops of the media planners who use it to make real time search and media optimization decisions.
- Performance-based compensation model: leveraging TEM, our analytics expertise, our partnerships with large media networks (Yahoo!, Google, Microsoft, 24/7) and our proprietary tools (creative optimizer, etc), we have developed alternative pricing models.
Full Service to Fit Your Needs
Our breadth of knowledge and expertise about how to create enduring customer experiences extends well beyond traditional definitions. Below is just a sampling of the services we offer:
Consulting
Marketing and interactive strategy
Business development
Sales acceleration
Marketing analytics
Database technology
Performance marketing
ROI optimization
Communications
Creative ideation
CRM, eCRM and loyalty marketing
Direct marketing
Multi-channel direct response
Interactive marketing
Integrated campaigns
Digital dialogue
Call center strategy and implementation
Connections
Mobile marketing
Email marketing
Search marketing
Social media marketing
Direct and digital media planning and buying
Database management
Marketing and CRM operations
Delivery
Work
News
30 November
Latest News Ogilvy
Nunu Ntshingila-Njeke Honoured With FM AdFocus Lifetime Achievement Award
South African advertising icon and Ogilvy & Mather South Africa Chairman Nunu Ntshingila-Njeke sealed her status as advertising’s first lady when she earned her second Lifetime Achievement Award this year at the AdFocus Awards.
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