O&M Cape Town, The District
41 Sir Lowry Road Woodstock, Western Cape 8000 // PO Box 1142, Cape Town
+27 21 467 1000
http://www.ogilvyaction.com/
OgilvyAction
Robin UysBusiness Director, Cape Town
OgilvyAction is the brand activation arm of the Ogilvy Group.
We invent brand experiences — new and creative ways for consumers and businesses to interact with brands.
As a through-the-line marketing services agency, we focus on both driving sales and building brand equity. Our ideas influence consumer behaviour along the path to purchase. We help clients win in The Last Mile™, the distance a consumer travels between attitude and action.
HOW WE CREATE PURCHASE BEHAVIOR
OgilvyAction is committed to understanding not just insights regarding Brands and the Consumers, but also, importantly, the core insights regarding the Shopper and the Retailer. And by having that comprehensive intelligence and insight into the intersection of those four core elements we can create activation solutions that truly delight Consumers and Shoppers.
INPUTS
This is our first step in exploring the respective behaviors across Brand, Consumer, Shopper and Retailer.
We go beyond just the Brand and the Consumer at this stage to focus intently on the Shopper and the Trade in order to be able to create solutions that will be noticed, be supported AND get results.
INSIGHTS
We utilize specific tools for different stages of the behavior change process to ensure we are considering all of the relevant factors that will ultimately determine a program’s success or failure.
INSPIRATION
We are committed to a culture of Pervasive Creativity, driven by empowerment and collaboration, that drives us toward the development of world-class work that makes brands famous – and commercially successful.
BEHAVIOR CHANGE
Shopper, Trade, Experiential and Promotional Marketing – these are our core disciplines and reflect the discipline areas of expertise we have built and leverage in creating and executing Brand Activation solutions.
Work
News
30 November
Latest News Ogilvy
Nunu Ntshingila-Njeke Honoured With FM AdFocus Lifetime Achievement Award
South African advertising icon and Ogilvy & Mather South Africa Chairman Nunu Ntshingila-Njeke sealed her status as advertising’s first lady when she earned her second Lifetime Achievement Award this year at the AdFocus Awards.
Network
