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http://www.geometry.com/

O&M Cape Town, The District
41 Sir Lowry Road Woodstock, Western Cape 8000 // PO Box 1142, Cape Town
+27 21 467 1000




O&M Johannesburg, The Brand Building
15 Sloane Street, Bryanston, 2152, Johannesburg // PO Box 653085, Benmore, 2010
+27 11 709 6600

Geometry Global is the world’s largest brand activation network.

Our South African Brand Activation Company’s Activation and Shopper Marketing services are imaginative, effective, influential and in touch with today’s South African consumers. We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach to Shopper Marketing results in more people, buying more of our clients’ brands, more often. We call this Precision Activation.

As South African’s we live in an omni channel world where the merging of physical, digital and social means people can browse, share, compare and buy, any time, anywhere. Today, when it comes to Shopper marketing, it is much more challenging to influence people not just to think or believe something, but to act.

With our proprietary planning process, Leonardo™, we drill down into shoppers’ Purchase Decision Journey to identify that very moment of greatest stimulus – driving the desired behaviour change for the greatest ROI from your Shopper Marketing spend.

Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touchpoints that influence them the most, the messages they respond to and the role that the brand should play at those touchpoints.

We use our unique insights tool Engage™ to map, segment and prioritize people’s Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behaviour.

Anchored in deep data and drilled–down insights, we develop big ideas that engage people at precisely the right time, in the right place (physical or digital) and with the right approach – an approach relevant and meaningful to people, and, efficient and effective for our clients.

We have an unparalleled breadth and depth of expertise across all disciplines of Shopper Marketing, essential to the delivery of powerful Precision Activation solutions which build winning brands and companies.

 

Geometry Global is South Africa’s leading Brand Activation and Shopper Marketing Company