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NSRI: Saved

Below is a PSA created for the NSRI (National Sea Rescue Institute)The TV / online commercial was directed in house by Peri van Papendorp.

On 13th October, 2012 a tourist charter boat capsized off the shores of Cape Town. The boat was carrying 40 people. 38 survived with the help of the NSRI and other heroes on the scene. Those who were not wearing life jackets did not survive.

Credits:
Agency: Ogilvy & Mather Cape Town
Director: Peri van Papendorp
Executive Creative Director: Chris Gotz
Creative Director: Prabashan Pather
Creative Director: Jamie Mietz
Copywriter: Guy Lewis
Art Director: Katie Mylrea
Producer: Anthea Beylis
Producer: Johnine Hughes
DoP: Michael Cleary
Sound Design: Stephen Webster
Editing Company: Deliverance
Post production: Dylan Wrankmore – Deliverance
Editor: Anthony Lee Martin
Music Studio: The WorkRoom