Ogilvy & Mather Shine at 2012 Creative Week

Cape Town, 24 September 2012, Proving Ogilvy & Mather’s Twin Peaks credo that creativity and effectiveness go hand-in-hand, the integrated communications agency soared at this year’s Creative Week in Cape Town. At the Loerie Awards O&M scooped a Grand Prix for its highly successful 360 degree Carling Black Label – “Be The Coach” campaign as well as the Prestige Pendoring Award for MK is.

This follows the group’s coup at last year’s Loeries, when it clinched the Grand Prix for Volkswagen’s – Marching Band campaign.

“The range of our winning entries and the businesses success within the integrated campaign category demonstrates the depth of our creative talent. Our strong client relationships are the foundation of our success and we salute them and everyone in the agency,” says Ogilvy & Mather Johannesburg Executive Creative Director Fran Luckin.

O&M has an ongoing commitment to deliver creative campaigns that impact positively on the bottom line for its clients and achieve maximum business results.

As the most awarded agency in the history of the APEX awards, regarded as one of the toughest local industry accolades, O&M has consistently claimed top honours for a broad body of work this year.

“These accolades reinforce our belief – and our clients’ belief – not just in great work but great work that gets results. We’re extremely proud of the strength of our integrated offering and our diverse hotbed of talent who contribute to the liberation our clients’ brands,” says Ogilvy & Mather South Africa CEO Abey Mokgwatsane.

O&M followed up the weekends success by walking away with 4 golds for its headline campaign MK is and 3 silver awards at this year’s Pendoring Awards.

Ogilvy & Mather South Africa Awards Fast Facts

Ogilvy & Mather South Africa
Established in 1984, Ogilvy & Mather South Africa has been one of the largest leading advertising and communications groups in South Africa for over 25 years.

It currently employs over 700 staff across 12 companies. It provides a diverse and integrated range of services to clients including advertising, digital and interactive, activation, promotions, internal marketing, CRM, shopper marketing, PR, channel planning and relationship marketing.
It is at the forefront of a 360 degree integration solution, with best-of-breed specialist skills in every aspect of the marketing mix. Ogilvy & Mather South Africa clients include a mix of local and multinational companies. The mission is to build magnetic brands — which in turn help clients build their businesses.

The Brand Liberation philosophy of using breakthrough ideas to release the potential that exists in brands is Ogilvy’s raison d’etre, and is the cornerstone of the agency. Follow Ogilvy & Mather South Africa on
Twitter at @OgilvySAFacebookFlickr and Vimeo


Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations (Johannesburg)
Tarryn Pitchers
Snr Account Manager
+27 72 139 3086
Tarryn.Pitchers@ogilvypr.co.za