Ogilvy & Mather Cape Town

The District
41 Sir Lowry Road Woodstock, Western Cape 8000 // PO Box 1142, Cape Town
+27 21 467 1000
http://www.blogilvy.co.za/

Our Integrated Creative Agency Ignites Brands

We are a Cape Town-based integrated creative advertising agency that is characterised by a reverence towards brands and a dedication to ideas.

Ideas are of paramount importance because it through ideas brands are ignited. We refer to ideas which originate from a spark of insight, an occasion that is found between logic and magic. Ideas can result in hundreds of thousands of consumers behaving in a manner that they never thought they would. Ideas can revolutionise the world or produce an improved product. It is an idea which helps one create something out of nothing.

That is absolutely what we are hired to perform for each of our clients, each and every day.

Ogilvy & Mather Cape Town make use of both international and South African best advertising practices. We have created, grown and implemented world-class operational practices that literally liberate the organisation to focus on this key responsibility — creating ideas that solve business challenges.

Our integrated advertising agency follows the Brand Liberation Team philosophy, brands are positioned where they should be in our agency — right at the centre. Planning, account management and creative are jointly responsible for the success in every way of the brands in their care. The team is strategically, operationally and creatively equipped to respond to any business challenge they encounter and then liberated to find the most relevant channel in which to execute it.

The Big IdeaL™

Many of the most powerful brands are built not just on ideas, but on ideaLs. The addition of that one ‘L’ makes all the difference. An ‘ideal’ is a higher purpose that rallies support for the brand from many quarters, both inside and outside the company. The best news is that big ideaLs are platforms for big ideas. When a brand is fully in tune with its ideal, ideas – small and big – flow more easily, and generate real support and demand.

A big ideaL™ is not quite the same as a positioning. A brand’s positioning could be based on a purely functional benefit; that it washes whiter or lasts longer. An ideaL, however, contains an inherent point of view — a view of how things should be, of how life should be, of how the world should be.

This is a belief system that drives everything that a brand does and helps it to attract widespread support. It’s something to be voted on by consumers and stakeholders who have a bigger vote than ever before.

Ogilvy & Mather Cape Town’s Brand IdeaL is that we believe the world would be a better place if brands realised their Big IdeaLs.

And our business is to help them do so.

 

Ogilvy & Mather Cape Town offers integrated creative advertising agency and marketing services.

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