Below is a retail campaign for the Polo Vivo. We tried to show how competitive the price is in a fun and entertaining way. The Polo Vivo is all about Living Large. We coined a term in studio for its saturated look as “Life in Technicolour”.
The best part about making these ads was building the life size game show sets and then having a go at some of them ourselves.
Agency: Ogilvy Cape Town
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Art Director: Yumna Sadan
Writer: Shameema Isaacs
Agency Producer: Cathy Day
Director: Amy Allias
Production Company: Ola Films
Music: Soft Light City
Video Finish Facility: Orchestra Blue / Refinery
Audio Studio: Freqncy
Production House Producer: Brenda Wilson