JOHANNESBURG, 25 April 2012 – Integrated communications agency, Ogilvy Johannesburg last night walked away with two highly coveted Pencil Awards and one In Book Award at the 50th Annual D&AD Awards ceremony held in London, one of 3 South African agencies to win at the highly respected Awards. Ogilvy Johannesburg is the second South African agency in the awards history to win more than one pencil.
Both Yellow Pencils were awarded for the “dynamic and innovative integrated campaigns” created for the popular DStv music channel, MK – securing wins in the channel branding and identity category as well as in the multi platform branding and promotions category.
In addition, the In Book Award was received for DStv’s Kyknet’s “Nothing’s put on” campaign securing it a place in the photography for advertising category.
Ogilvy Johannesburg was the only South African agency to walk away with two Pencils, making it a noteworthy achievement for a local agency on a world stage. Fran Luckin, Executive Creative Director of Ogilvy Johannesburg says, “Our mission is always to deliver for our clients relevant and compelling creative work that solves business challenges, and this campaign is a manifestation of that mission. To be acknowledged for a campaign with such deep local insight on the global stage is so rewarding ”
“These awards are a clear validation of our deep expertise across our various disciplines. This, coupled with innovation, allows us to turn deep insights into cutting edge creative that truly delivers on our clients’ business needs,” said Luckin.
MK Marketing Manager Haddad Viljoen adds to this : “the MK campaign showcases Ogilvy’s ability to adjust to this market, creating a campaign that is vast in its execution, both creatively and logistically. The fact that all of this was done in-house provided focus and coherence that ultimately contributed to the success of the campaign.”
Credits: Kyknet – Executive Creative Director Fran Luckin, Creative Director Mariana O’Kelly, Copywriter Nico Botha, Co-writer Mariana O’Kelly, Art Director Renier Zandberg, Photographer Davd Prior, Art Buyer Mare Hofmeyr, Business Director Caree Ferrari, Account Executive Akona Ndungane, Retoucher Neil Webb.
Credits: MK – Executive Creative Director Fran Luckin, Creative Director Mariana O’Kelly, Writer Art Director James Smith, Frank Van Rooijen, Mark Haefele, Business Director Caree Ferrari, Group Director Kay Motuba, Nlow Prtners Executive Producer Daniel Siegler, Nlow partners Producer Julia Thorp, Director Henrik Purrienne, House On Fire Films Editor Jamie Taylor, Producer Lisa WIdes, Interactive design Duncan Bell, Interactive development Willem Labuschange, Interactive Account Director Pierre Cassuto, Project Manager Tasleem Sellers.
Ogilvy South Africa
Established in 1984, Ogilvy South Africa has been one of the largest leading advertising and communications groups in South Africa for over 25 years. It currently employs over 700 staff across 12 companies. It provides a diverse and integrated range of services to clients including advertising, digital and interactive, activation, promotions, internal marketing, CRM, shopper marketing, PR, channel planning and relationship marketing. It is at the forefront of a 360 degree integration solution, with best-of-breed specialist skills in every aspect of the marketing mix. Ogilvy South Africa clients include a mix of local and multinational companies. The mission is to build magnetic brands — which in turn help clients build their businesses. The Brand Liberation philosophy of using breakthrough ideas to release the potential that exists in brands is Ogilvy’s raison d’etre, and is the cornerstone of the agency. Follow Ogilvy South Africa on Twitter at @OgilvySA, Facebook, Flickr and Vimeo