Ogilvy Launches New Cross-Discipline Social Media Practice

JOHANNESBURG, 13 February 2012 – Ogilvy South Africa announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.

Ogilvy Public Relations is the home of Social@Ogilvy but it is now expanding across all marketing disciplines into a dynamic, global network of social media experts from the complete Ogilvy family. Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and Communications, these solutions now include Social Shopping, SocialCRM, Social Care, Social Business Solutions, Listening and Analytics, and measurement model, Conversation Impact™.

Social@Ogilvy enables the firm to effectively serve the complex needs of clients, as social solutions become true business solutions.

“Now, no matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline,” says John Bell, Global Managing Director of Social@Ogilvy. “We have worked hard over the last seven years to define and apply ‘best practice’ use of social media to business. The real power of social media for business in 2012 and beyond lies in fully integrated solutions, not stand-alone social programs.”

With over 550 dedicated social media experts around the world – and another 4,000 digital experts – the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions. Headquartered in Johannesburg, the team is led by Joanna Oosthuizen, Managing Director of Ogilvy PR, and Amanda Sevasti Whitehouse, Social Media Account Director. In Cape Town the team is lead by Gavin Levinsohn, Managing Director of Ogilvy Cape Town.

The official launch of Social@Ogilvy will take place at the Ogilvy Johannesburg offices at 10:00 CAT on Tuesday 14 February 2012. The launch will involve a panel discussion by online thought leaders including, Luke McKend, Chris Roper and Bob Skinstad. Joanna Oosthuizen, MD of Ogilvy PR says, “It is a very exciting time for South Africa as we are seeing more and more brands wanting to explore the social media world. We look forward to launching our Social @Ogilvy offerings as this will further entrench Ogilvy as a multi skilled communication solution.”

Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, Ogilvy has led award-winning social media initiatives for clients around the globe, generated groundbreaking industry thought leadership and established a worldwide training discipline. Global clients such as KFC, Miller and Häagen-Dazs are scaling their use of social media and effectively “socialising their enterprises.” Social@Ogilvy proves that the agency, too, can “socialise” its own business and serve as a valuable strategic partner for brands and organisations growing their effective use of social media.

“There are incredible opportunities today for brands to stimulate consumer-to-consumer interactions and to engage directly with consumers. Today’s social consumers can help build brands, they are open to closer brand relationships, they drive purchase behavior and they influence brand reputation in new ways. As such, social doesn’t belong in a corner of our agency. Just as we have embraced digital across the Ogilvy Group, we are rapidly expanding our social expertise to create effective solutions in advertising, CRM, PR or any other discipline for our clients,” says Patou Nuytemans, EAME Chief Digital Officer.

More information about the new Social@Ogilvy practice can be viewed at the following channels:

Blog – social.ogilvy.com
Twitter – twitter.com/socialogilvy – #SocialOgilvy
Facebook – facebook.com/socialogilvy
SlideShare – slideshare.com/socialogilvy

Notes to Editors:

Social@Ogilvy

Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.

Ogilvy South Africa
Established in 1984, Ogilvy South Africa has been one of the largest leading advertising and communications groups in South Africa for over 25 years.  It currently employs over 700 staff across 12 companies.  It provides a diverse and integrated range of services to clients including advertising, digital and interactive, activation, promotions, internal marketing, CRM, shopper marketing, PR, channel planning and relationship marketing. It is at the forefront of a 360 degree integration solution, with best-of-breed specialist skills in every aspect of the marketing mix. Ogilvy South Africa clients include a mix of local and multinational companies. The mission is to build magnetic brands — which in turn help clients build their businesses. The Brand Liberation philosophy of using breakthrough ideas to release the potential that exists in brands is Ogilvy’s raison d’etre, and is the cornerstone of the agency. Follow Ogilvy South Africa on Twitter at @OgilvySAFacebookFlickr and Vimeo