JOHANNESBURG, 13 February 2012 – Ogilvy South Africa announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business.
Ogilvy Public Relations is the home of Social@Ogilvy but it is now expanding across all marketing disciplines into a dynamic, global network of social media experts from the complete Ogilvy family. Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and
Social@Ogilvy enables the firm to effectively serve the complex needs of clients, as social solutions become true business solutions.
“Now, no matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That’s access to social experts deep in every marketing and communications discipline,” says John Bell, Global Managing Director of Social@Ogilvy. “We have worked hard over the last seven years to define and Häagen-Dazs are scaling their use of social media and effectively “socialising their enterprises.” Social@Ogilvy proves that the agency, too, can “socialise” its own business andserve as a valuable strategic partner for brands and organisations growing their effective use of social media.
“There are incredible opportunities today for brands to stimulate consumer-to-consumer interactions and
More information about the new Social@Ogilvy practice can be viewed at the following channels:
Notes to Editors:
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact.
Ogilvy South Africa
Established in 1984, Ogilvy South Africa has been one of the largest leading advertising and