Volkswagen: Polo GTI Date Drive Case Study

Cars have never lacked pulling power. But the new Polo GTI is the only car that can categorically state that it’ll increase your attractiveness by a potent 27.8%. In a South African first, a handful of lucky individuals were given a chance to test drive the new Polo GTI over the course of a date.

Tweets, live date tracking through the Date Drive website, and Heart-rate monitors that broadcast their readings live via an android phone for all to see, gave followers a window on the highs and lows of the experience. Layered with involvement across numerous platforms, the campaign gave us fresh insight into South Africa’s under-broadcast dating scene and an engaging introduction to a car that packs a mean performance, and sexy punch.