Cars have never lacked pulling power. But the new Polo GTI is the only car that can categorically state that it’ll increase your attractiveness by a potent 27.8%. In a South African first, a handful of lucky individuals were given a chance to test drive the new Polo GTI over the course of a date.
Tweets, live date tracking through the Date Drive website, and Heart-rate monitors that broadcast their readings live via an android phone for all to see, gave followers a window on the highs and lows of the experience. Layered with involvement across numerous platforms, the campaign gave us fresh insight into South Africa’s under-broadcast dating scene and an engaging introduction to a car that packs a mean performance, and sexy punch.