KFC: So Good

To launch “So Good”, KFC’s new global pay-off line, we needed to create a thematic, highly emotive commercial that would resonate with people and provide a platform to build on for our future messaging. Working off the insight that our sense of 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 smell is intimately connected to our memory, we teamed up with Bouffant’s Erik van Wyk to

create a captivating, back to front love story. The tender sense of nostalgia is amplified by Ellie Goudling’s remake of 2011.