Lunch Bar is no ordinary chocolate bar: it’s a bar that’s packed full of amazing stuff like wafer, nuts, caramel and chocolate which all come together to give you much, much more than you’d expect.
Our spot starts with a traditional action movie scene. We watch it for a few moments before revealing that the voices and sound effects are being performed by our hero, an ordinary janitor who is in fact an incredibly talented foley artist. He proceeds to run through the entire action scene and we realise that he’s watched this movie many times during his evening cleaning sessions. His amazing performance is spotted by two onlookers who immediately recognise him as someone who’s definitely had a Lunch Bar or two in his time: definitely not your ordinary guy, and definitely not your ordinary talent.