CAPE TOWN, 25 March 2011 – The Ogilvy Public Relations group cleaned up at last night’s annual PRISA PRISM Awards held at the Vineyard Hotel in Cape Town. Scooping a total of 13 trophies, the group boasts three Gold, five Silver and five Bronze awards across the Cape Town and Johannesburg offices.
The Cape Town office, which has seen its staff complement almost double in size as it expanded to accommodate a wealth of new clients in 2010, stood out with an impressive number of wins. These included Gold awards for the Stellenbosch University Water Institute, an integrated campaign which used both traditional and social media PR to infiltrate local and international press; the re-launch of the Weylandts’ monthly newsletter, which was successfully used to entrench Weylandt’s position as a leader in the design and lifestyle arena and, the SodaStream environmental campaign which used a full spectrum of PR channels to position the cool-drink brand as innovative and environmentally conscious.
Silver and Bronze trophies also went to Cape Town clients Stellenbosch University, Sunday Times, LexisNexis and Percy Bartley House.
“It is through the tremendous hard work and loyalty given to each and every client that Ogilvy PR is able to execute outstanding campaigns with clients across our portfolio,” comments Sandy Dobrin, executive director of the Cape Town office. “Being part of a larger communications agency has also contributed to our success as our clients feel the effects of a multi-disciplinary, integrated approach,” she adds.
This is particularly evident in the awards picked up by Ogilvy PR Johannesburg who won a Bronze for their SuperFans campaign for Castle Lager, which leveraged the brand’s sponsorship of Bafana Bafana during the World Cup and positioned it as the beer that brought people together, rallying them behind a common goal.
The Johannesburg office also won Silver for its Diski Dance campaign for SA Tourism. The campaign was initially aimed at an international audience to highlight South Africa’s readiness to host the 2010 FIFA World Cup, but quickly became a local phenomenon. Both campaigns formed part of bigger, integrated operations which included a mix of PR, above-the-line advertising and digital integration.
“We no longer operate in isolation,” says Rob Hill, group managing partner, “A win in one department is a win for the whole agency as we blend our talents to offer successful, full 360 degree campaigns.”
Ogilvy South Africa
Established in 1984, Ogilvy South Africa has been one of the largest leading advertising and communications groups in South Africa for over 25 years. It currently employs over 700 staff across 12 companies. It provides a diverse and integrated range of services to clients including advertising, digital and interactive, activation, promotions, internal marketing, CRM, shopper marketing, PR, channel planning and relationship marketing. It is at the forefront of a 360 degree integration solution, with best-of-breed specialist skills in every aspect of the marketing mix. Ogilvy South Africa clients include a mix of local and multinational companies. The mission is to build magnetic brands — which in turn help clients build their businesses. The Brand Liberation philosophy of using breakthrough ideas to release the potential that exists in brands is Ogilvy’s raison d’etre, and is the cornerstone of the agency. Follow Ogilvy South Africa on Twitter at @OgilvySA, Facebook, Flickr and Vimeo