Ogilvy Continues Winning Streak at AdFocus

JOHANNESBURG, 25 November 2010 – Ogilvy has rounded off an incredibly successful 2010 with a hat-trick of wins at last night’s Financial Mail AdFocus Awards ceremony. This is the second year running that the agency has dominated the Awards.

Ogilvy Johannesburg’s broad body of World Cup related work – including an award-winning campaign for BP, and a swathe of highly successful campaigns for Castle Lager, KFC and Nike over the World Cup period – along with the widely-acclaimed ‘Selinah’ commercial for the Topsy Foundation, saw it take home the coveted Advertising Agency of the Year award for the second year running. This accolade comes a day after The Annual announced Ogilvy Johannesburg as the clear winner of the Agencies Agency of the Year award, which is based purely on peer recognition.

Ogilvy Cape Town and long-standing client Volkswagen South Africa triumphed in the Partnership of the Year category. Highlights of this successful partnership over the last year include the integrated ‘Goodbye Citi’ campaign, which brought the agency a plethora of local and international awards for both creativity and effectiveness.

Ogilvy Africa won African Advertising Agency Network of the Year for the second year in a row. The award comes after a highly successful year that saw the formation of a joint venture with African media services giant, Scangroup, and the expansion of Ogilvy Africa’s already impressive portfolio of clients, such as SAB Miller and MultiChoice, with new business wins including Bharti Airtel and Game. Ogilvy Africa now counts itself as the largest communications network on the continent, with 49 offices in 31 countries across Africa, employing close to 1,000 people.

In a nutshell: an outstanding night – and a fantastic year – for the Ogilvy Group. “We are thrilled to see the Ogilvy network continue going from strength to strength, delivering consistently brilliant results for our clients across the board.” said Ogilvy South Africa CEO, Nunu Ntshingila after the awards. “2010 has been an incredible year for the country and the continent as a whole, and we are proud to have producedsome of the work that moved this wonderful nation of ours, and liberated our clients’ brands. We look forward to a successful 2011.”

Ogilvy South Africa
Established in 1984, Ogilvy South Africa has been one of the largest leading advertising and communications groups in South Africa for over 25 years.  It currently employs over 700 staff across 12 companies.  It provides a diverse and integrated range of services to clients including advertising, digital and interactive, activation, promotions, internal marketing, CRM, shopper marketing, PR, channel planning and relationship marketing. It is at the forefront of a 360 degree integration solution, with best-of-breed specialist skills in every aspect of the marketing mix. Ogilvy South Africa clients include a mix of local and multinational companies. The mission is to build magnetic brands — which in turn help clients build their businesses. The Brand Liberation philosophy of using breakthrough ideas to release the potential that exists in brands is Ogilvy’s raison d’etre, and is the cornerstone of the agency. Follow Ogilvy South Africa on Twitter at @OgilvySA, Facebook, Flickr and Vimeo